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GIVING CUTTING-EDGE Tech the competitive edge

Samsung is the market leader in future innovation technologies. Unfortunately, most people only remember it for making good phones. To create excitement for Samsung’s new solid-state drive, we spotlighted its unrivalled features in a series of copy-led ads.

One ad zeroes in on the Samsung SSD 850 EVO’s 4TB capacity – an industry first for consumer usage. Another version talks about its sequential write speeds, which can go up to 520MB/s, complete with TurboWrite technology.

Our succinct messages quickly connected with tech enthusiasts and early innovators, giving the Samsung SSD 850 EVO the springboard it needed for a regional launch.

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