Like the rest of Singapore, Tiger Beer got tired of putting up with the tropical heat. So they introduced Tiger Crystal: a cold one brewed at minus one.

 

Geared toward a new generation of drinkers, the lighter and more invigorating beer calls for an equally refreshing tone of voice.

 

Through digital posters, personalised web banners and a dedicated microsite, we rallied beer lovers with a message that rang loud and crystal-clear: Tiger’s new beverage is here to stay.