TURNING A MID-SIZED ENTERPRISE INTO AN INDUSTRY-LEADING AUTHORITY
Few businesses can claim to wield technology that
transforms an industry. With a grand vision to revolutionise facility services, Primech Holdings needed to amplify their message, and make a genuine connection with prospects and investors worldwide.
That’s where we come in. Working hand-in-hand, we translated Primech Holdings’ vision into multi-channel marketing content for their subsidiaries. This included facility management companies Primech A&P and Maint-Kleen, as well as home-cleaning app HomeHelpy.
Establishing a bold presence on multiple social platforms
With a coordinated marketing effort on Facebook, LinkedIn and Instagram Primech Holdings was able to engage top executives, operation managers and everyday people.
Carefully curated content allowed us to share the latest company developments and industry trends with executives, and provide useful tips for families and homemakers.
Leveraging the database for leads
As more customers are drawn into the sales funnel, we
used email marketing to continually engage and inspire them.
Topics ranged from the launch of our latest disinfection
robots, to attractive limited-period promotions. By keeping our audiences in the loop, we ensure that Primech Holdings and its subsidiaries are always top-of-mind.
Tapping into a nationwide network of prospects
To complement our digital marketing efforts, we made
major announcements on key pages of Singapore’s most widely read English newspaper, The Straits Times.
Newspaper ads allowed us to introduce our merger and grand vision, while print and digital advertorials paved the way for our green initiatives and tech-driven approach.
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