Using what’s current to keep science relevant

From oxidation numbers to thermodynamic laws, science can seem dull and dreary. 
 

To cement its relevance for our Gen Z audiences, we tapped on popular culture and social trends. This led to a series of refreshing posts starring Spider-Man, F1 Grand Prix, Godzilla and so forth.


Riveting quizzes were transformed into striking illustrations, inviting secondary school and JC students to put their formulas to good use. They synthesised an amino-acid compound for Spider-Man web; computed an F1 car’s optimal power; and calculated the mass of an iceberg, required for Godzilla’s dramatic entrance.


In doing so, we got students to apply their scientific knowledge beyond the classroom – and in their daily lives.

Engaging Students Before Class Begins

The results spoke for themselves. Our year-on-year engagement increased by more than tenfold. Contest entries, new followers and enquiries poured in, proving The Science Academy to be the most approachable tuition school in town.

70k

Reach

210k

impressions

3.7k

engagements

© 2020 by Pencil Sword.